Over the past 8 years we have seen dramatic changes in the amount of data organisations are able to collect on their customers. With ecommerce evolving at a faster pace, more and more companies are not only looking to keep up with but also to stay ahead of the trends in their customer behaviours. However, utilising every scrap of information they can to answer key questions, means that organisations need employ more resources to help analyse their customer data. Many companies are increasingly turning to external sources to keep costs down and to help them get the most out of the data collected. At Marriott Statistical Consulting we have a wide range of experience in analysing customer data from varying sources, across industries such as: Banking, Healthcare, SEO, FMCG & Retail.
We can help you to improve your customer analytics in two ways:
Assessing your customer data and your needs
Our initial consultation will help us understand exactly what you need to get from your data as well as the key questions you are trying to answer. Whether you need to review your internal processes on how you collect your customer data or to identify what is actually needed to inform your decisions, this is vital in establishing a base in order to quickly cut through your data and find the answers you are looking for.
Using Customer Behavioural Analytics to maximise insight
We believe that too many organisations spend far too much time and energy on trying to identify WHO their customers are. Instead, the focus should be on what their customers are DOING i.e. their behaviour. Invariably, we find that customers tend to naturally split themselves into groups based on how they interact with your products and services. Based on our assessment of your data, we will have identified what variables are measuring customer behaviour.
For us, these are variables that can tell us what, when, where & how your customers are buying your products & services. We then apply our extensive experience of statistical segmentation methods to identify these natural groupings. Only after we have identified the relevant behavioural groups do we look at who the customers are within each group. It is remarkable how much more informative our customers find their data to be after applying this approach.
Throughout the process we will feedback our findings to ensure we are on track with your objectives as well as identifying hitherto unknown questions and answers that may crop up. Once our analysis is complete, we will provide a detailed report for you showing our conclusions and how we have reached them, using easy to understand terminology.