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Nigel Marriott's Blog

An independent statistician using data to understand our world and to predict the future

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UK General Elections #7 – How accurate are voting intention polls? – Revised

June 8, 2024 By Nigel

Voting intention polls in the UK are accurate after all!

For years, I’ve observed that UK polls on average underestimate the Conservative vote and overestimate Labour’s vote.  When I converted poll data into forecasts of seats won, I had to first estimate how much polling error there would be.  So what’s changed?  It turns out I was comparing polls to the wrong statistic, namely national vote share.  The correct comparator is in fact average vote share per seat.

[Read more…] about UK General Elections #7 – How accurate are voting intention polls? – Revised

Filed Under: Elections, Polling Tagged With: Average Vote Share, Election forecasting, elections, National Vote Share, Opinion Polls, Turnout

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