The last 3 general elections have seen some significant polling errors. In 2010, the Lib Dems were significantly overestimated, in 2015 the Conservatives were underestimated and last year saw the largest ever underestimate in the Labour vote. Whilst these errors suggest that the polling industry is struggling with general elections these days, a natural question to ask is “are all pollsters equally bad or are some better than others?”
[Read more…] about UK General Elections #3 – Who is the most accurate pollster?