GE2019

UK General Elections #9 – The 40-55 Channel

July 4, 2025 By Nigel Marriott

Voting intentions in Britain were remarkably stable for the first half of 2025. The last time the polls were this stable was 10 years ago in the run up to the 2015 General Election.

What’s that I hear you say? Have I not noticed the surge in Reform’s vote share from 20% to 30%? I have but I’m focusing on the 40-55 Channel which has been the defining feature of voting intentions for nearly all of the last 15 years. Everything I see in 2025 tells me the 40-55 Channel will continue to define British politics all the way through to the next election by 2029. Perhaps I better explain what I’m talking about.

UK General Elections #8 – How accurate are voting intention polls? – updated with GE2024

August 4, 2024 By Nigel Marriott

After their 2nd best ever performance in the 2019 UK General Election, the UK polling industry flipped in the 2024 UK General Election to their 2nd worst ever performance after 1992. 6 of the last 9 elections have seen at least one party experience a major polling error. It would appear the move to web polling and lower barriers of entry has led to poorer quality polls.

UK General Elections #5 – How accurate are voting intention polls? – updated with GE19

December 29, 2019 By Nigel Marriott

After 3 general elections with severe polling errors, the UK opinion pollsters redeemed themselves in the 2019 UK General Election with their most accurate performance since 1955. I base this statement on data provided by Mark Pack who has systematically recorded every opinion poll published since 1945. The challenge now for the industry is to maintain this level of performance for the next election which may be easier said than done given that 5 out of the last 8 elections have experienced a major polling error.

UK General Election 2019 #2 – My forecast is the most accurate & beats the Exit Poll!

December 16, 2019 By Nigel Marriott

At 2200 on Thursday 12th December 2019, the BBC/ITV/Sky Exit Poll was revealed to the nation and pointed to a large majority for the Conservatives. Unlike 2017, I was able to turn to my wife and say “it looks like I will be right this time!” By the end of the night, Gavin Freeguard from the Institute of Government was tweeting that not only was I the most accurate election forecaster of 2019, I was more accurate than the Exit Poll.

UK General Election 2019 #1 – My Official Forecast

December 12, 2019 By Nigel Marriott

My forecast for the 2019 UK General Election this Thursday is that the Conservatives will win a majority of 72 seats. The margin of error in this forecast is very wide though due to the fact that 5 of of the last 7 general elections have seen a major polling error. If there is a repeat of the GE2017 underestimate of Labour, then there will be another hung Parliament.

UK General Election 2019 Voting Intention – Final Polls

December 12, 2019 By Nigel Marriott

Today, the UK votes in its 3rd general election in less than 5 years. After serious polling errors in the last 3 general elections, it is understandable that everyone is taking the latest figures with a lot of salt. As it stands today, the polls are telling us that the Conservatives recovered their 2017 standing but Labour are still behind their 2017 performance.

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UK Opinion Poll Tracker #16 – December 2019

December 5, 2019 By Nigel Marriott

Next Thursday, the UK will vote in its 3rd general election in less than 5 years. After serious polling errors in the last 3 general elections, it is understandable that everyone is taking the latest figures with a lot of salt. As it stands today, the polls are telling us that the Conservatives have more or less recovered their 2017 standing but Labour are still behind their 2017 performance.

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UK Opinion Poll Tracker #15 – November 2019

November 29, 2019 By Nigel Marriott

In two weeks time, the UK will vote in its 3rd general election in less than 5 years. After serious polling errors in the last 3 general elections, it is understandable that everyone is taking the latest figures with a lot of salt. As it stands today, the polls are telling us that the Conservatives have more or less recovered their 2017 standing but Labour is still a long way from repeating their 2017 performance.